Love Rosie Interview Series - Lana Joy


For our readers, can you please give some insight as to who you are and what you do?

My Name is Lana I’m 34 and Mama to a handsome 4 year old boy Riley. I am the owner and founder of M.I.L.F life the label – The brand dedicated to the Modern Mama. 

What is your favourite part of being a mum?

Definitely the unconditional love – there is honestly no better feeling in the world than the love you have for your child. 

What is the best parenting advice you’ve received?

‘Do what works for you’ – Every child is different and unique! I don’t believe there is a rule book when it comes to parenting! You learn along the way. 

Kids are always a huge motivation in life, aside from your child/children what has been your

biggest motivation to achieve success?

Passion – Since a young age I’ve always dreamt of having my own clothing label. I have always been a determined person and I believe that this is only the beginning for M.I.L.F life the label. We have a large customer based in Australia and the U.S but I would love to see M.I.L.F life create headlines around the world.  

There is so much information out there about business, what are some points you live by with

your brand?

My number one would have to be.. Back yourself!  If you truly believe in your brand and what it stands for amazing things will happen. 

I am also a firm believer in taking risk’s and the old ‘no risk no reward’ saying – I recently had Kelly Rowland wear one of our swimsuits and I know that if I hadn’t have taken risk’s along the way that may never have happened. I also took a massive risk by including the word M.I.L.F in my company’s name. Well aware of the fact that it’s not for everybody. 

Number 3 I would have to say Hustle and hustle hard! Set your goals and take every step along the way to make them happen. Don’t wait for opportunities to fall into your lap. Work hard and create your own destiny. 

What practical tips could you give to our Mums out there who are thinking of turning a passion into a plan?

DO IT NOW – Don’t wait to get everything perfect because perfect doesn’t exist in starting up. You will change things 100 times and make mistakes along the way, but there is no better time to start than now! 

The industry is getting more competitive and social media is changing on the daily… Don’t miss the boat!

What is the most rewarding thing for you in what you do?

Seeing Mum’s rock my label and the confidence it gives them! I love being at the park and seeing another Mum in a M.I.L.F life hat and getting that notification on Instagram that someone has tagged me and they are wearing M.I.L.F life the label.  

For our readers, where is the best places they can go to find you and find out more?

Instagram is where we are most active@milflifethelabel or head to our website